Toast: Hardware Launch Illustrations
With the launch of a whole new suite of hardware, our team had to refresh our site from several new angles. Every page needed to be updated with new POS renderings, and product pages needed to highlight our hardware's improved capabilities.
Because the point of sale system is so versatile in terms of where it can be set up in a restaurant, we had to show the reliability and accessibility through illustration. When it came to durability, the product team wanted icons for each restaurant element that the product could withstand.
These illustrations improved the legibility of the site overall, especially since this required a quick turnaround where we didn't have the photography to support.