“Inspiring the community through conversation and connection.”
Food for Thought is a nationwide speaker series that unites industry professionals, customers, and restaurateurs to discuss trends, technology, and restaurant success.
Alongside this series, I partnered with Field Marketing to develop trade show booth designs for this past season and the upcoming one as well.
In 2020, we refreshed the Food for Thought brand completely with a new logo, unique city-based assets, brand guidelines, and presentation styles.
Trustworthiness — The Food for Thought (F4T) brand should be friendly, relaxed, but professional in the way that we are expressing our brand.
Inspiration — F4T is a place for our community to be inspired through conversation both in person and online (#ontheline).
Community — We are building community through connection and conversation with the F4T events, which is integral to the brand.
The refined F4T logo is not all that different from the original. The corners of the typeface have been slightly rounded, and the kerning and sizing have been adjusted as well to allow for some room to breathe between letters. The playful typeface remains the same. The Toast Slice has been removed, and the bubble now encompasses the entire wordmark to define it more clearly as a logo and provide higher contrast to content around it.